When it comes to creating content, I find that blogging is easy when compared to YouTube. Then again, I’m a writer who has been typing at the keyboard most of his life. But even so, why do I find it more difficult to create videos?
Now, I’m sure that many of you out there would probably say the exact opposite. After all, being on camera, you don’t have to worry so much about spelling, grammar, and proper SEO blog structure.
Still, I wish creating videos was easier for me than what I go through every time I upload.
How Blogging is Easy Compared to Videos
Not all content is created equal from the perspective of the creator. Some of us are simply better at one over another. For example, I know a lot of talented musicians and singers who can’t write a proper paragraph to save their lives.
But that doesn’t mean they’re a failure. On the contrary; it simply means they are superior in one form of content over another.
So, why do I find blogging easy as opposed to hitting the record button?
Flow of Creating Content
For me, typing has this easy-to-follow flow. Then again, I’ve been working on my writing strategies in the professional world since January 2012.
Perhaps that’s all it is, though…creating a good flow of making videos that works best for me.
But when it comes to recording live content, all hell breaks loose. In reality, I take two hours longer to do a video than to write a blog post, even if it was identical content.
Blogging is Easy to Monetize in a Myriad of Ways
One of the biggest issues that many video creators have is how difficult it is to monetize a video. With YouTube’s guidelines the way they are, it’s been almost two years and I’m still not eligible.
In comparison, blogging is easy to monetize. As long as you have some kind of content, you can add Adsense relatively soon. The same goes for any affiliates you want to add or products you want to sell.
Technically, you can add a donation link on an empty blog. Though, I don’t know why anyone would donate to someone who doesn’t create content.
Less Production Time Involved
The biggest reason why blogging is easy for me is the amount of time spent between the two. I mentioned earlier how long it takes for me to create a video. It’s not an exaggeration.
Right now, I am waiting for my computer to render the latest video about my top free blogging tools. From the time I set the video up to the moment I let the computer do its thing, I’m already three hours in.
And I still need to upload the video to YouTube and let it render while adding the description, tags, and thumbnail.
To put it into perspective, it only took me 90 minutes to write the corresponding blog post. And that’s including the images, sharing on social media, and linking.
Fewer Guidelines for Creating Content
When you’re creating content on YouTube, or any video platform for that matter, you have to abide by strict guidelines. This is especially true if you ever want to make money from your channel.
Saying something wrong, talking about a controversial topic, or even just mentioning a specific name or term can flag your video for demonetization.
With a blog, you don’t have the same restrictions.
Now, some affiliates may not accept your application if you blog about “bad” stuff. But it’s not nearly as strict as something like YouTube.
So, in a sense, the YouTube algorithm itself is what makes blogging easy in comparison. You’d think the company would do more to make things easier on the creators if they want to keep an audience engaged on their platform.
What Experts Don’t Tell You About YouTube
So, I’m no expert when it comes to YouTube. I have less than a thousand subscribers and quite a few videos. So, take what I write with a grain of salt.
However, many experts are guilty of misleading potential creators.
One thing I hate is how experts will make people feel like anyone can become a success on YouTube. That’s true, to an extent.
You’ll still need to create content people want to watch. If you have no personality or don’t provide anything of value, you’re not going to attract an audience.
Then, there’s the aspect of monetizing with Adsense. Unless you’re driving in literally hundreds of thousands of views per month, you’re not going to make a livable wage. A lot of experts gloss over that aspect as well.
In 2019, my blogs generated $187.12 from Adsense. And that was from 165,609 advertisement impressions. So, unless you create a viral video or have an amazing niche, you can see that you need a TON of traffic to replace a full-time income.
Of course, most successful YouTubers also include affiliate links, sponsorships, or selling their own products. Because Adsense alone will not pay you enough as a creator.
In other words, blogging is easy in terms of being a creator and making money online. Sure, I’ll still need to drive a lot of traffic to the sites. But, the way that traffic is accumulated is way different and more flexible.
Blogging is Easy, But I’ll Still Make Videos
My priority is putting time in maintaining the blogs. That’s because I am making money from them, even if it’s not very much. Still, it’s enough to pay for hosting with a bit extra every year.
However, I’ll still make YouTube videos.
Originally, I started WriterSanctuary’s YouTube channel to give people options when visiting the website. They can either read or watch the material. But since then, it’s turned into its own animal with its own audience.
Currently, I’m sitting at just under 700 subscribers. But, they are far more engaged and interactive than those who visit the blog.
And that’s what I thrive on…social interaction. I love helping people.
And when someone tells me “thank you” for something I created, it’s worth every minute I spend in front of Adobe Premier. Yes, blogging is easy, but I’ll still keep uploading videos for as long as even one person watches them.
Because in reality, it’s just another method I use to promote WriterSanctuary.com. And it’s been a hell of a boon in a plethora of ways.
Would You Rather Write or Be On Camera?
For me, being on camera isn’t the hard part. I have to do a lot of jump cuts because I slur my words, stumble across sentences, or sound like I chewed up a dictionary in the middle of explaining something.
I’m great with an audience and don’t ever feel intimidated or shy. I just wish I could speak as clearly as I write.
What about you?