If you don’t know, I manage a lot of different blogs for both myself and various clients. And speaking from experience, it pays to set up a routine publishing schedule for a blog, especially if you’re trying to build a following.
Right now, I’m also in the process of tracking site-wide performance due to consistency in publishing. The premise is to demonstrate how much Google emphasizes a regular flow of content for any given website.
As I maintain several that are vastly different from one another, I’m also going to see if niche and topics matter. When I say they are “vastly” different, I’m not lying.
According to Google trends, all three aren’t even close in terms of what people are looking for on the Internet. Well, I guess the “writing” and “gaming” trends are relatively close. However, they are distinctively separated.
Mostly, I’m doing this because I am a dork with a spreadsheet. Keeping track of data and numbers makes me happy. Plus, I think it’ll make for an interesting article once the case study is done.
This means you’ll be able to see the results probably by the end of October.
Viable Reasons to Get a Blog on a Routine Schedule
So, the data for the future blog post and video is perhaps the primary driving force for me at the moment. Nonetheless, there are a few reasons why anyone would want to set up a blogging schedule.
Now, I’m not saying that you absolutely need a schedule in order to build a successful blog. Though, it does help quite a bit in a variety of ways.
(Possible) Growth of Impressions from Google
First off, I’ve seen how much of an impact a routine schedule for a blog boosts traffic across the entire site. Nearly every post will have a greater number of impressions over a six-month span.
Well, I can’t say that for absolute certainty, which is why I am conducting this little experiment.
However, one of my clients just broke the one-million-visitor mark in a six-month time frame as soon as we got them on a regular schedule. Posts that I thought for sure would vanish into obscurity are getting quite a bit of attention today.
Keeps Your Subscribers and Followers in the Loop
When you’re on a specific schedule, your followers and subscribers know what to expect and when to expect it. This has potential to boost engagement with return visitors, which is a major boon to any website.
The people who appreciate your content most are the ones who are more likely to buy your books, click on affiliate links, and propel your site forward in popularity.
Over the past year, I’ve been kind of a neglectful creator, and I’m hoping to fix all of that in 2022.
Keeps Me Motivated to Keep Writing
Another element of pushing out as much content as I do is to inspire and motivate me to keep going. Not to mention that I get motivated to do other things when blogging on specific websites.
For example, I am far more likely to focus on weight loss and exercising when I write for CrossingColorado.com. I am also more likely to work on my next book on days that I write self-publishing content for WriterSanctuary.com.
It’s a bit of an intricate web of content I’ve created for myself. Although I sometimes get caught up in that web, writing has always been a way to motivate me to do better in a myriad of things.
I Find it Therapeutic
For me, writing is very therapeutic. It’s something I have absolute control over in a world where control is at a premium. I am the one who sits down to write a blog post, work on my book, or hammer out a YouTube script.
Not only does blogging help me realize control, but I also love to create. When I’m stressed or depressed, I often find writing to be a way to relax and work through problems.
In fact, that’s why a lot of therapists suggest writing in a journal or diary. Mine is just out there for everyone to read.
Increases Income…Over Time
Lastly, continuously pushing out articles, especially those centering around a well-planned search term, increases a website’s income.
Now, it’ll probably take years before the sites generate a meaningful amount during any given month. But it’s still income. Not to mention the prospects of brand collaborations and sponsorships for popular blogs.
Since I have some big plans in the near future, boosting income to the sites will only help me realize those goals. That is as long as I can maintain a good routine of some quality blog posts on a timely schedule.
How Hard is it to Maintain a Routine Schedule for a Blog?
The difficulty of maintaining a good schedule depends on a few factors. For some, it doesn’t take much effort at all to keep a continuous flow of content moving.
For others like myself, it can be exceptionally difficult. Not because we can’t write or suffer from some kind of blockage.
My biggest issue is time.
As I take on a lot of different writing projects throughout the week, I don’t often have the time to crank out the content I want. Of course, a lot of that has to do with time management.
What goes into setting up a routine schedule for a blog?
- Time – It can take two to three hours to write an article that is well-researched.
- Commitment – Not everyone has the ambition to follow a solid schedule.
- Content Strategy – Having a plan for what to write next tremendously helps.
- Audience Activity – Knowing when to publish at the best times helps engage return visitors.
For someone who has only one blog, this isn’t overly complicated to manage. But for someone who has five blogs, three YouTube channels, a Twitch stream, writing a novel, and clients, it’s exceptionally challenging.
Why Not Just Write Books?
Sure, I could probably sit down and write enough books to fill a personal library with all of the things I know. And I bet several of them would probably sell relatively well.
However, that kind of goes against my nature.
Nearly everything I create is based on one absolute truth: I love to help others. Whether it’s teaching people how to do what I do for a living or donating large chunks of income to charities, all of the blogs and channels have the same common denominator.
By creating and maintaining those blogs, I can help a large number of people who may not have the money to buy a book or just need some kind of motivation to get them started.
I know, it’s not very capitalist of me to give away free information.
Don’t get me wrong, I would love to make enough money to where I don’t need client income or stress about being able to pay a $1,000 emergency room bill for a five-minute lecture from a doctor.
But if it’s something quick and easy that can help hundreds of people make a decision, then I’ll toss it out onto the Internet for all to consume.
Looking Forward to Seeing Data for a Routine Blog Schedule
To be perfectly honest, I think I am a bit more excited about this data than I probably should be. I suppose that’s just a testament to how much of a dork I really am.
Still, perhaps the data can help others see the impact and help them come up with a content marketing strategy of their own.
Case studies like this aren’t just fun for me. They deliver actionable data that contributes to what I create next. The best way to know what works for your own blog is to conduct a few experiments yourself.
They can be greatly influential in your success.