So, there’s no question that I have my hands in a lot of pies at the moment. I’m trying to build up five blogs, three YouTube channels, a Twitch stream, and publish my book. This is on top of the work I do for GreenGeeks and other clients. And I’m starting to think it’s a bit much.
Although my schedule appears doable on a day-to-day basis, sometimes life happens. A blog post that I thought would only take an hour to write, winds up sucking three hours of my life.
Then, things get pushed aside because I’m out of time in the day.
Take yesterday, for example. I wrote 4,378 words but was unable to record a video for one of my YouTube channels. You can’t really build a channel when you haven’t published a video in four months.
Hell, I don’t think I’ve put out a video for Crossing Colorado since 2019!
Perhaps I Should Rethink My Publishing Schedule
One of the things I’m trying to do is maintain a constant flow of content for at least four of the blogs. WriterSanctuary had an incredible boost in traffic since publishing three times a week since last June.
And based on past experience, the other blogs should be able to grow in the same fashion. The problem I’m running into is that some posts just simply take longer than intended.
I refuse to just push something out that isn’t my best quality. While some bloggers can just whip something up just to have content, I put a great deal of effort into every post.
As it stands, I work on WriterSanctuary every Monday, ColoradoPlays every Tuesday, Practically Living Green on Wednesday, Crossing Colorado on Thursday, and then an open day Friday to play catchup on things I didn’t get done.
It sounds like a doable schedule, especially when you consider how effective I am at writing content. But then I don’t get all of the posts finished each day and the schedule goes to shit.
What about revamping older pieces of content? Well, I keep pushing those back further because I run out of time in the day.
Maybe I’m Over-Stressing the Schedule
I have a tenancy to stress when a schedule isn’t going to plan after only a couple of days. And this is the first week that I’ve assigned specific days for certain projects. Perhaps I’m getting flustered too early.
Sure, I had a bad day for creating some types of content yesterday. But the posts I did finish are some great pieces of content, I think.
Part of what is stressing me out is how the algorithms work in general. I know that Google and YouTube prioritize sources that are constantly developing. Blogs that publish at regular intervals are more often seen in search while YouTube channels with one or more videos published per week get recommended more often.
So when I miss something I needed to publish, that means that either the blog or the YouTube channel suffers.
Perhaps I just need to take a moment to breathe and think everything through. Irrational minds lead to irrational decisions.
Could I Change Priorities Up a Bit?
Right now, I prioritize the blog posts. Mostly because they are monetized and I make money from the websites. Since YouTube is quite anal about ad revenue, I don’t view videos as a priority because they generate very little income, if any at all.
Stick with what pays you.
But if I prioritize the videos to make sure they’re done first, it would go a long way to build up the channels. Then, I would have to hope the blogs have enough momentum in Google to keep bringing in more traffic every month.
I feel like I am stuck between a rock and a hard place. Damned if I do, damned if I don’t.
Perhaps I could take the Fridays and play catch-up on the blogging should a video take longer to create throughout the week. It’s an idea, anyway.
Why Don’t I Just Drop a Few Projects?
If I decided to dump all my time and effort into WriterSanctuary, it would be far more than what it is now. But, I am rather passionate about the others as well.
Each of them holds a very special place in my heart. But with such a large family of blogs, not everyone is getting enough attention.
And all of them have great potential to be more.
No, instead, I need to figure out a way where all of them can get an equal amount of attention throughout the week. Like I said, it’s only been a couple of days on this new scheduling layout.
As soon as I cannot grow traffic in any given year, I’ll seriously consider dropping one of the brands. Well, with the exception of CrossingColorado.com. And only because right now, it manages a lot of what I do online.
And, I’m currently working on rebuilding the site after Google tore it down a couple of years ago.
What About Hiring Help?
Lately, I’ve been seriously considering hiring writers to help me manage the blog content. The problem I’m running into is that I don’t have a lot of money to spend. So if I hired a writer, it would be for short posts once or twice per week.
And, I wouldn’t be able to pay very well at the moment. Probably about as much as someone would get as a 3-Star on Textbroker.
But if I could find some decent writers that I could afford, it would definitely be something worthwhile for me. I can write quite a bit per day, but not enough to balance everything while making sure video content gets up as well.
At the moment, about 99% of anything I could pay a writer would come directly out of my own pocket. Although the AdSense revenue is picking up exponentially in 2021, it’s still not enough to really pay for some good content.
As the adage goes, “you need to spend money to make money.” I just need to make sure that what I spend is recoverable. It’s a risk, but you should never risk something you can’t afford to lose.
With how much I owe in private loans at the moment, the risk is almost too much to bear.
Careful Planning Wins All
I guess, in reality, this post is nothing more than a rant. A way for me to think about an issue before taking action. It always helps to put things down into words when I am faced with a dilemma.
Luckily, I think it helped as now I am seriously considering hiring writers to help me out.
The next question is, do I have an extra $80 to $100 per month I can pay a writer for the next four months while waiting for Google to start showing content in front of more people?
With careful planning, I think all should come together nicely. I still have an incredible feeling about 2021, so perhaps this is the year I start building my own team of writers.