Many people will make a blog for the sole purpose of making money. One of the most common methods is to add affiliate marketing channels. And while this is not necessarily a bad practice, I am somewhat more reserved than many when it comes to adding affiliates.
A part of this might be because I really don’t need the money. My bills are paid, the blogs pay for themselves, and I don’t really need a lavish lifestyle.
Still, it would be nice to do this full-time at some point. But, it’s not a priority for me to be a full-time blogger.
Is Adding Affiliates Necessary for Making Money a Blog?
Now, affiliate marketing is when you show banners or links for a third-party to help that brand make sales. If your visitors buy something while using those links, you earn a commission.
It’s probably one of the simplest ways to make money on a blog. However, it’s not the only method out there.
For instance, my websites generate enough money to pay for hosting, domain names, plugin upgrades and charity donations purely with Google Adsense. This is mostly because I can’t find an affiliate I really like.
My point is that you have a multitude of ways to make money outside of adding affiliates. You can jump into eCommerce, sell educational courses, create a portfolio of your freelance abilities, and much more.
Why Not Add Affiliates Just to Make Money?
As I said, a lot of people jump on the whole, “blogging for money” bandwagon. And many of them will eventually bring in quite a bit, as long as they have an audience. I am just not one of them.
Blogging, to me, is more than just a way to bring in money. It’s a way that lets me reach out to others to help them in a variety of ways. For instance, WriterSanctuary.com is built around showing others how I started as a freelancer and how to get where I am today.
I Value My Opinion of Myself
I’ve never been the typical corporate capitalist who only focuses on filling the bank account. I know who I am and what I can offer. And I know that if I try to push what I view are substandard products or services, it emotionally affects me.
I will literally make myself sick to my stomach if I promote something that I truly hate or that I find corrupt in some way. Which is why I took down the HireWriters banner on WriterSanctuary.com.
I’ve never been asked, “How do you sleep at night?” This is because I am diligent about being a decent human being and viewing people as more than just a consumer.
I am a philanthropist.
I Value Being Trustworthy to Others
Now, I know that I cannot please 100% of the people 100% of the time. But, I still work hard to be a trustworthy individual. This means that I don’t want to just slap up any affiliate just so I can make a buck.
If someone uses a service I promote and has a bad experience, he or she loses trust in me. Of all things to lose trust over, sponsoring a product shouldn’t be one of them.
There will be times when I think a product is good and find out later that it’s not. At which point, I remove them from the blogs. After all, no one is perfect. But, I still want to demonstrate trustworthiness as much as possible.
Only Adding Affiliates That I Trust
Speaking of trust, I only support products, services, and causes that I find worthy. A lot of bloggers will only focus on effectiveness to make money.
But, how can I promote something efficiently if it doesn’t have my full confidence?
Remember, I’m not looking to make a buck. So, even if, let’s say, Apple came to me and wanted to toss $10k at one of my YouTube videos, I’d still turn them down. I’ve never been, nor never will, be an Apple fan.
But, if Yoast SEO wanted to pay $40 for a sponsored blog post, I’d jump all over it like ants on a Snickers bar.
And yes, I’ve turned down quite a few lucrative opportunities over the last 12 years. Some of them were from fairly large brands. But without confidence in the company, I can’t bring myself to sell the products.
My Opinion of the Affiliate Matters
Having a preconceived notion of any brand will affect the quality of content you create. It’s why many people fail diets, quit using exercise equipment, or not eat certain foods.
Your opinion of something affects how you view it in the general sense.
If you don’t like the brand, it’s more difficult to create quality content. This is because you’re not really focused on the positive points and view it more as a mundane chore.
People are generally smart and can feel your distrust in a brand in the words you write or the tone of your voice in a video.
I Don’t Need a McLaren
And lastly, I don’t need to be rich and famous. I don’t need fancy cars or big houses to be happy. Don’t get me wrong, some of those things would solve a lot of my problems. But they’re not what drives me to succeed.
As long as I can live a happy and healthy life, then that’s all that really matters to me. And this is part of the reason why I haven’t really put much effort into monetizing the blogs.
I make enough money already, so it’s not that high of a priority.
How Do You Feel About Adding Affiliates to Your Blog?
There’s nothing inherently wrong with adding ways to monetize your blog. Like I said, I wouldn’t mind making the extra money. I’m just incredibly picky when it comes to adding affiliates.
I’m sure one of these days I might spend some time finding quality brands to advertise on my sites. But for now, everything is paid for and I am able to take my time.
It’s merely personal preference.