30 Days of Blogging: A Traffic Experiment

I’ve always wondered if blogging every day makes a difference for various types of blogs. Some experts think it does while others say it’s a waste of time. So, I figured I’d try a traffic experiment of my own.

The problem is the niche of this website, in particular. This is essentially a website that shares everything I do online as a professional and an expert. It’s not like I have a focused niche or a target audience.

Which means it’s already at a disadvantage. So, I am going to run separate experiments on the other four websites I own. This includes gaming, health and fitness, freelance writing, and the new “green” blog.

Why a Traffic Experiment?

I could listen to all of the “experts,” but I am someone who needs to see evidence and facts. And while I’m sure many of those experts are good at what they do, most base information on averages.

This means that what works for one blog may not work the same for another. I see this all the time, actually. Some people will tout having 2200+ words is perfect for hitting the number one spot in Google.

I’ve done it using fewer than 1500. It all depends on the topic and the target audience. Not everyone needs a 3000-word piece on how to install a WordPress plugin.

The Difference Between New and Established Websites

One thing I am very curious about is to see whether blogging every day impacts established websites more than new ones. Based on personal experience, I’ve seen routine publishing increase traffic to a website across the board.

But what about a blog that doesn’t have much in terms of content? Will blogging every single day matter?

That’s what I intend to find out. In this traffic experiment, this blog and the new green site don’t have much in terms of visibility. So, I guess we’re going to see the results first hand.

Though, I think the sustainability site will grow much faster.

Finding a Good Flow for Content on Niche Sites

By publishing every day, I can get a feel for what days are the most effective in terms of an audience. This is because Google Analytics tracks what time of day people visit.

For example, YouTube tells me that I should publish videos at 9pm for WriterSanctuary. This is when my channel gets the most views.

And the data will be helpful to see what topics most people want to read regarding specific niches. For instance, I already know that the How-to-Stream content on ColoradoPlays is popular, especially OBS and XSplit tutorials.

Getting a baseline for ideas for the new blogs is extremely helpful for future content. Who knows, I might stumble across something people overtly love and make it go viral.

Helping Me Reach My 1 Million Word Goal

One of the biggest reasons why I am putting in the effort for this experiment is to help me reach my 1 million word goal for 2020. And to be honest, I’m kind of slacking. Here we are, the first quarter is done and I don’t even have close to 25% of my goal.

Although this may sound a bit self-serving, it does have a purpose: to keep me productive and efficient this year.

It’s not like I’m just tossing out any bit of content just to hit a word count. These pieces will all have a purpose and planned out for each individual audience.

Finding Out How Long Before It’s In Google

From past experience, it can take up to 6 months before a well-written post gains traction in Google. Sometimes sooner, depending on the topic of the piece.

At least, that’s what the pattern has been for WriterSanctuary.

Since all of my blogs are scattered across different industries, we will see if blog niche matters in terms of search traffic in Google.

Getting More of an Audience Is Never Bad

If the traffic experiment does bring in at least some people, then I suppose I can call it a success. Well, I suppose I should say more people than the current growth of each individual site.

After all, I can’t really call it a success if blogging for 30 days brings in the same amount of people as the current level of publishing.

Still, it would be interesting to see if this method actually makes a difference when it comes to attracting an audience as well as the Google algorithm.

What Does this Traffic Experiment Entail?

So, what is the plan for writing over the span of a month? I need to make it somewhat uniform so that I can make a data-driven determination. The problem is that some posts are undoubtedly going to be longer than others.

For example, I accidentally wrote a post yesterday for WriterSanctuary that turned out to be 2500+ words long. I say, “accidentally” because I was just looking to do more than 1000.

But some topics need that extra umph to really dive into them.

I should probably just set up a spreadsheet so I can track individual post size. That’s not a bad idea, in reality. That way, I can see if size does truly matter depending on the context.

Finding the Right Posts

The hardest part is coming up with the right kind of topic. I don’t want to just slap some words up on a blog and call it a day. Each piece is still going to have the in-depth research and quality I offer on all content.

And because of the niche of every one of my blogs, it should be relatively easy to come up with 30 straight days worth of material. Though, I can almost guarantee that some of the pieces will be lackluster.

Some topics are just not as interesting as others, generally speaking.

Minimum of 1000 Words

I already strive to write more than 1000 words per post. Then again, most of my content is highly detailed and information-rich. So, this part isn’t going to be all that difficult for me to maintain.

However, I need to make sure those who are helping me in this venture know to reach at least the 1000-word mark.

And yes, I am an expert in turning 150-word posts into 1000-word masterpieces. It’s all about finding relevant information and diving deeper into the topic.

Month-by-Month Traffic Experiment

Here’s the biggest issue and why the data might get skewed. I’m not able to write for all four blogs every day. This is because I am also establishing several YouTube channels while working for private clients.

The GreenGeeks work alone takes up a massive chunk of my day.

What this means is that I won’t be able to see if specific months are ideal for certain topics. Though, maybe I am just being too anal with the data. It might not even matter.

Planning Out Each Post

I’m starting the traffic experiment with this blog. That’s only because I can simply hop on and break down what I do on any given day. This is more of a generalized website regarding all my different projects.

However, the niche sites will need far more attention to detail. As such, I’m going to spend the next few days planning out 30 pieces of content for each blog. This is complete with keyphrases and research.

I’ll stick with more evergreen content. This way, I won’t have to worry too much about keyphrases being obsolete by the time I get to write about the topic.

Not All My Content

And lastly, it’s not all going to be my content. I am teaching my son the ropes, and he’s going to help write for the gaming and sustainability blogs.

Now, I am a bit tight when it comes to adding content on any type of my blogs. But, he writes well and just needs to work on the layout – ie. headers, paragraph length and images. The writing itself is pretty solid, though.

But if this 30-day blogging thing is to work, I’ll definitely need help.

Will I Actually Stick to this Traffic Experiment?

Now here’s the kicker…I tend to set goals, experiments and challenges quite often. The problem is that I frequently forget or abandon them. This time, I need to stay focused and keep writing.

In reality, it’s not all that difficult at the moment. I have a good schedule of writing first thing in the morning…which has worked out fairly well. If I can just do that every day, including the weekends, all will be fine.

Besides, this traffic experiment is a bit more serious than if I can lose “X” pounds in a week. I want the sites to be successful, which means finding content and a schedule that works.

The data I’ll collect over the next several months for each site is invaluable to me.

Create Your Own Traffic Experiment

Having your own blog gives you quite a bit of freedom. And if you’re trying to create a successful hub for the niche, you need to know what your target audience wants. Conducting a traffic experiment over time will help you do just that.

So, here’s to a successful month of writing. I just hope that I can maintain my standard for quality without getting burned out.

What kind of content experiments do you run on your site? What’s the most valuable free tool you use to when blogging? Let me know in the comments down below.

Don’t forget to check out my other blogs. You can find out more by going to the “About Me” section above. There may be something of interest.

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Michael Brockbank

I've been a freelance writer since January 1, 2012. I've worked with a myriad of clients and currently the Content Marketing Team Lead for GreenGeeks web hosting. My fingers are also in a lot of different industries such as gaming and fitness.

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