2 Week Blogging Experiment

Well, it’s been two weeks in and the blogging experiment is moving as could be expected. Do I really think 14 days is enough time to get Google’s attention? No. However, I have seen a few surprising results so far.

I mean, it’s nothing to go nuts over or get excited. However, the data is a bit interesting to me.

Why a Blogging Experiment?

Can’t I just look up online to get an idea about how much content is needed to gain an audience?

Yes and no.

See, most data experts show people on the Internet is based on overall average. And since the Internet is full of varying categories, this data is somewhat skewed.

For example, a health and fitness website will have a massively different impact online than a writing website. But, the results from both of these platforms are often combined when experts show data.

Another example of this is when some will say you need to have a blog post of 2500+ words to rank number one in Google. In reality, I’ve seen articles with less than 500 reach the top.

It all comes down to the audience and topic. But, a lot of people don’t want to hear that response even though it’s absolutely true.

With my blogging experiment, I’m seeing the results from my different blogs according to the audience each brings. What content is more valuable in terms of traffic and what people want to read are guides for what to create next.

Not All Websites Are Created Equal

That’s perhaps one of the biggest pet peeves I have against many other “experts” on the Internet. Because the overall data supports a specific point, they push it on their readers and viewers.

In reality, every blog and website will have it’s own “personality” of sorts. My writing is different than John Doe’s.

Even websites that cover the exact same topic will have widely different results in terms of searchability, audience retention, and production value. Which is why I prefer to see the data collected from my specific websites.

Finding Your Own Audience

As I mentioned a couple of times, it’s all about the audience. Who are you trying to engage and what do they want to read? And this is the same case when creating YouTube videos.

For instance, my Textbroker videos get far more attention than anything else I create. That’s what my current audience wants to see most. Even though the channel is focused on general freelance writing.

Finding your specific audience is vastly important if you want to have a successful, money-making blog. And although some expert tips can guide you on the right path, don’t assume the information is always absolute.

Because it’s not.

Working Out the Kinks

One of the biggest reasons why I want to run this blogging experiment is to smooth out the edges of my own publishing strategy. And it goes far beyond simply writing every morning.

I am coming up with new ways to plan the day, research content, organize a spreadsheet, and much more. To help me keep productive throughout the day, I need these things to help me create balance.

The more I am focused on the content, the better the quality. But that focus isn’t going to come unless I create a decent content strategy for what I am doing.

What the Blogging Experiment is Showing

So, after two weeks, am I generating a ton of traffic? No, and I didn’t think I would. It’s going to take far longer than 14 days to really make an impact in Google search results.

This is simply because not everyone is looking for the current content I’m creating. The more topics I cover, the broader the audience.

2 Weeks Is Not Enough Time

Now, I have seen a slight bump in traffic to this site during the blogging experiment. The vast majority, though, is coming from social media. This isn’t a bad thing, but I’m looking for a groove for improving search rankings.

And in reality, I’ve never seen a blog post from a new website really take off in Google over the span of two weeks.

Average Position is on Page 4?

This website has an average position of 38.6 in Google Search console. What that means is that my content is averaging on page 4. And given how a new blog is created every 0.5 seconds, this is kind of impressive.

Though, most of the posts only have a handful of impressions thanks to the topics I am writing about.

Still, being on page 4 during this blogging experiment on a site with little content isn’t really all that bad. On top of that, the average click-through-rate is sitting at 2.8%. Which is higher than WriterSanctuary’s in the beginning.

Still Have a Long Way to Go

This experiment has also demonstrated that I have a long way to go in terms of pulling in a huge audience. That is unless I create something that goes instantly viral.

Given the nature of this particular blog, I really don’t see that as a viability, though. I’m not being down on myself…just realistic. I mean, it’s a site about me and what I do online.

How big of an audience is that really going to pull in after two weeks?

How Long Does it Take to Gain Momentum?

The truth of the matter is that it can take up to six months before a new blog post can gain traction in Google. But, I’ve also seen hourly boosts after doing a revamp.

So, it’s almost like Google has to verify a new post before it’s really delivered to an audience. But once it’s in search, any changes can make an immediate impact.

Also, keep in mind that search engines make changes to algorithms quite regularly. Sometimes, these are minor adjustments. Then again, sites like Google will roll out core updates that can sink a website literally overnight.

On the flip side, though, I’ve seen several sites get a massive boost after a core update. And given how often these changes are made, it makes a blogging experiment a bit difficult to maintain.

This is because things can instantly change at the whim of Google.

Conduct Your Own Blogging Experiment

Even if I don’t generate a ton of traffic, this blogging experiment has been incredibly helpful to streamline my daily process. So, no matter what, I still win. Because the more efficient I am in the day, the better the chances of improving overall.

If you have a blog or a website, don’t just listen to expert advice as being the end-all-be-all of how it should be maintained. Conduct your own experiments and see what improvements you can make.

Because your audience is different than mine. Don’t blindly follow the averages because someone told you it’s the best way to operate.

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